[FAIE : Marketing]: Algorithms and AI Applications in Marketing Activities

The thematic session “Algorithms and AI Applications in Marketing Activities” took place at 8:00 AM on 22 March 2024 with enthusiastic participation from second-year Marketing students.

This thematic session not only provided in-depth knowledge on how to apply algorithms and artificial intelligence (AI) in the field of Marketing but also created opportunities for students to exchange opinions and experiences with Speaker Le Van Nam – Director of Happy Success Educational Media Company and a member of the Faculty-Level Business Advisory Board.

During the session, the speaker introduced the meaning and role of algorithms and artificial intelligence in the field of Marketing, as well as the AIDA formula. This information was presented in an easy-to-understand way and provided a foundation for students who are new to the subject.

The thematic session did not stop at delivering knowledge but also created space for students to practice, ask questions, and discuss with the speaker. This helped students have the opportunity to apply the knowledge they had learned in practice and explore deeper issues related to algorithms and AI in Marketing activities.

The thematic session concluded successfully, bringing valuable knowledge and valuable networking opportunities for second-year Marketing students. Understanding algorithms and AI in marketing activities not only helps students grasp new trends but also forms the foundation for their future development and success.

Organizing such thematic sessions not only helps students improve their professional knowledge but also creates a learning environment and interactive exchange between students and the speaker. These are valuable opportunities to expand networks and accumulate practical experience. Second-year Marketing students should take advantage of these thematic sessions to develop themselves and prepare for their careers in this field.