Talk show "Applications of Artificial Intelligence in Marketing Communication"

The Faculty of Business Administration and International Economics at LHU on April 3, 2025, successfully organized a talk show themed “Applications of Artificial Intelligence in Marketing Communication”. The event held in Auditorium A301 attracted great interest from students, lecturers, and Marketing professionals.

The talk show provided profound insights into how Artificial Intelligence (AI) is transforming the landscape of communication and marketing, from content personalization and customer data analysis to the optimization of advertising campaigns. The keynote speakers, including Mr. Nguyen Tuan Khoa – Deputy Director of Nhat Tam Agency, Lecturer at Ho Chi Minh City University of Economics and Finance and Mr. Nguyen Quoc Bao – Sales Director at ASP Company, Fortive Corporation, as experienced experts in AI and Marketing, shared real-world applications and the future development potential of this technology.

In addition to providing in-depth insights into AI applications, the event allowed students to interact, ask questions, and receive advice from experts. Valuable sharings on AI-based marketing strategies and tools such as ChatGPT and Google Gemini brought fresh and practical perspectives to the audience.

Here are some photos from the event